SIRS 2026 banner

Hotel L’Orologio

Hotel L’Orologio overlooks Santa Maria Novella, one of Florence’s most beautiful and ancient squares, in the very heart of the city, just minutes from the Duomo and Ponte Vecchio.

An elegant and contemporary 4-star hotel, the themed decor is inspired by the world of fine watchmaking. Each floor of the hotel pays homage to a different luxury wristwatch maker.

The rooms, furnished with refined elegance, feature high-quality materials, marble bathrooms, and intriguing details: door handles shaped like clock hands and sink faucets that resemble watch winding crowns.

Complete with a meeting room and fitness area, Hotel L’Orologio is the ideal location for refined and discerning business guests, and for those seeking something unique.

Hotel L'Orologio Firenze
Hotel L'Orologio Firenze
Hotel L'Orologio Firenze